Brand Licensing Europe (BLE) is the lead meeting place for the European Licensing industry, where brands for license from across the continent can connect with thousands of retailers and manufacturers. This year, the event is being held in the Excel exhibition centre, in East London, from the 4th – 6th of October.

the spotlight will be on boofle at ble

UK Greetings are thrilled to announce that we will be attending BLE 2023 this week, with everyone’s favourite snuggle-some pup, Boofle! This coincides with one of Boofle’s most exciting years yet, as he is celebrating his fifteenth anniversary, has a social media following of over 40,000 and has recently launched his very own personalised card website.

We are exhibiting at BLE to shout about Boofle’s brand extension into nursery and pre-school sectors. Our beautiful stand will showcase how Boofle can translate creatively across a variety of categories, including bedding, apparel, feeding and publishing.

The majority of Boofle’s existing licensed products are in adult gifting, stationary and nightwear sector however, we have always felt that the warmth and gender neutrality of the brand would be perfect in nursery and preschool categories. Recent discussion with retail buyers echoed this and consumer research highlighted 72% of consumers would buy the brand for baby/child.

Boofle at Brand Licensing Europe

if you are attending Brand Licensing Europe, be sure to come and chat to our friendly team on stand D204, to discuss all things Boofle. We are also delighted to share that Boofle himself, will be making a much-anticipated appearance on the stand at 15:00pm on Wednesday 4th October to give away 15 of his very own knitted plush!

Don’t forget to visit our Instagram, Twitter, and Facebook pages for updates on BLE, information about UK Greetings and live updates from our stand. You can also follow Boofle’s Instagram, for some real paw-some content!

 UK Greetings are one of the largest direct to retail greeting card publishers in the UK! Read more About Us here.

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