Our Story so far

Join us as we tell you a little more about ourselves and our long established history.

We Are UK Greetings

For more than 100 years we’ve been proud to create products that help people connect.
As part of the American Greetings family, we’ve grown as a greeting card supplier to become a market leading, direct-to-retail greeting card supplier in the UK.

The History of uk greetings

  • 1906 Jacob Sapirstein

    In 1906, young entrepreneur Jacob Sapirstein had only $50 in his pocket, but a wealth of ambition.

  • Penny Postcards

    Jacob Sapirstein took to the streets of Cleveland, Ohio, selling penny postcards from a handcart.

  • Largest Card Company

    These postcards made a pretty penny, as Jacob’s business became the world’s largest publicly owned, direct to retail greeting card, personal expression and gift company – with a whopping worldwide sales of $2 billion!

  • 1980 American Greetings

    It wasn’t only hair that expanded in the 1980s, as American Greetings bought 3 UK card giants – Rust Craft, Celebration Arts Group and Andrew Valentine.

  • Carlton Cards

    The companies continued to grow and merged in the late 1980s to form Carlton Cards Ltd.

  • 2000 UK Greetings

    Through the late 1990s and into the 2000s, UK companies continued hopping aboard, resulting in the creation of UK Greetings, the holding company for American Greetings’ interests across the pond.

  • 2006 UKG Portfolio

    The UK portfolio soon became a who’s who for famous brands, including Hanson White, Carlton, Camden Graphics, Gibson, Special Editions and Collage.

  • 2008 Legal Entity

    On 1st March 2008, UK Greetings Ltd came of age as the legal entity of all Amerian Greetings’ operations.

  • Card Connection

    That same month, UKG welcomed a new addition to their ever-growing family – Card Connection, the UK’s largest and most successful company supplying cards on a consignment basis.

  • 2011 Watermark

    Watermark was welcomed to the group in 2011.

  • 2013 Disney

    In 2013, UK Greetings wished upon a star (and worked very hard, too) to gain the Disney licence.

  • RHS

    Continuing to secure more prestigious licences, RHS was added to the portfolio.

  • 2017 Star Wars

    UK Greetings’ partnership with Disney goes stratospheric with the addition of the Star Wars licence.

  • 2018 Clayton, Dubilier & Rice

    American Greetings announced it has signed a stock purchase agreement with investment firm Clayton, Dubilier & Rice.

  • 2021 World Land Trust

    UK Greetings partner with the World Land Trust, supporting their carbon balanced paper programme.