New home of Classic Peter Rabbit – UKG

UK Greetings are delighted to announce the signing of a deal with Silvergate Media, the global licensing agent for Peter Rabbit™ on behalf of Penguin Ventures (part of Penguin Random House UK), that will see the addition of the Classic Peter Rabbit license, bringing the charm of one of the oldest licensed characters in history by Beatrix Potter to our acclaimed portfolio.

Beatrix Potter is one of the world’s best-loved children’s authors, with her stories delighting children for over 110 years with over two million books sold every year – approximately 4 copies per minute. Since its publication in 1902, The Tale of Peter Rabbit has never been out of print and has sold over 40 million copies worldwide.

Peter Rabbit is a heritage property filled with charm, giving it a timeless quality that makes it ideal for greeting cards and gift-wrap, appealing to consumers young and old.

Sarah Johnson, Licensing Manager comments ‘UKG are delighted to work with such a beautiful property. There’s a wealth of stunning Peter Rabbit artwork from the archives, which we’re excited to turn into greeting cards, gift-wrap and bags. This is a fantastic opportunity and we can’t wait to see the finished product out at retail.’

Lisa Macdonald VP Consumer Products and TV Sales EMEA at Silvergate Media said “We’re delighted to be welcoming UK greetings to the Peter Rabbit classic licensing programme. The property enjoys great success in the gifting space thanks to its long-standing heritage and cross-generational appeal so we’re confident that these new lines will be a hit when they launch at retail.”  

UK Greetings talented creative team is currently developing brand new product, which is set to launch Summer 2018. Speak to your UKG sales rep or contact UK Greetings for more information.

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