A Regal Request from the GCA
With Prince Harry and Meghan Markle’s happy nuptials coming up The Greeting Card Association (GCA) thought it would be lovely if members of the GCA created cards to send to them. UK Greetings thought this was a wonderful idea so we enlisted the help of our Creative Studio to work up a design worthy of royalty.
Commenting on the development of the card Frances Billington, UKG Creative Director said, “The team began by researching about Meghan and her lifestyle. From this choosing a design style was easy as we discovered that Meghan worked as a calligrapher between acting jobs in her early career, so we knew she’d appreciate some classic, hand-written typography.
Adding to this Lecia Pilak, UKG Creative Manager comments. "We also found that Meghan loves inspirational quotations, as she once claimed, “they are golden nuggets that become my mantras" so I enlisted the help of Caroline Slater, UKG Editor who found the perfect quote for the front of the card, ensuring that it was profound enough to fit the occasion, yet warm and loving enough to be appropriate for a young couple on their wedding day.”
Once our creatives had a vision for the card they turned to Jasmine Edwards, one of our designers who has an organic and gentle illustrative style, making her the perfect person to bring this beautiful card to life. Having been involved in the card development Jasmine knew that the royal couple love Paris, so she aimed to achieve a sophisticated look that will appeal to their tastes, embellishing with a bow and gold foil touches for that understated, yet elegant finish.
“We are really happy with the card and we hope Meghan and Harry love it just as much as we do!” comments Frances Billington, UKG Creative Director.
To see our design plus many more created by members of the GCA visit PG Buzz. The cards are currently in the post and on their travels to Kensington Palace to Congratulate the newly-weds on their Wedding Day.