About the B&LLA awards
The B&LLA Awards, also known as the Brand and Lifestyle Awards, were launched in 2016. This event offers the brand and lifestyle licensing and retail sector, opportunity to be recognized and celebrated for their outstanding work in product innovation, brand licensing management and retail execution. This year the award ceremony will take place at The Royal Lancaster Hotel in London on Thursday 23rd of April.
UK GREETINGS ARE B&LLA Award FinalistS
We are proud to announce that our Smiley World Party, Cards and Gift Dressing range has been nominated as a finalist in the ‘Best Brand Licensed Paper Products & Publishing Range’ category!
Janet Martin, Chief Product Officer, Lifestyle Consumer Products at The Smiley Company, comments“We’re delighted to see the new SmileyWorld and UK Greetings partyware range launch to trade. SmileyWorld is all about expressing yourself and spreading positivity – this range celebrates that spirit and invites everyone to join the party.”
Lora Madigan, Licensing Manager at UK Greetings, adds “I’m absolutely thrilled that our Smiley World Party, Cards and Gift Dressings range has been nominated for a B&LLA! This recognition means a great deal and it’s a true testament to the incredible talent behind the scenes. A huge shout‑out to our brilliant creative team and to our outstanding technical team, who brought those ideas to life with such skill and dedication. And of course, a big thank you to The Smiley Company for their guidance and partnership throughout the journey. I’m so proud of what everyone has achieved together.“
UK GREETINGS X SMILEY WORLD PRODUCTS
The vibrant Smiley World juvenile age card collection spans across ages 5 to 16, alongside two general birthday designs. With bright checkerboard patterns and the expressive Smiley World icons, the designs bring a fresh and modern twist to birthday cards.
Vibrant, impactful and bursting with fun and colour, the gift dressings are designed to stand out. Rainbow lines, smiley motifs and checked patterns are just some of the exciting looks across a range of products.
The partywear collection includes cake toppers, paper cups, plates, napkins, a tablecloth, birthday banner, balloon, and party bags – all showcasing the fun and playful imagery of Smiley World. The designs are bright and vibrant, highlighting the broad appeal of Smiley World for kids and fun-loving families alike.
Ben Whittington, Creative Director at UK Greetings, adds “Smiley’s values very much align with our own – spreading positivity through smiles and making the world a happier, kinder place. Doing incredible work with charities and fundraising for positive change, and with such strong brand recognition and cultural significance! It’s been amazing to collaborate with them on this shipper.“
For more information about our Smiley collection or to stock the product, please reach out to your local sales representative or get in touch, via our contact us page. Alternatively, you can shop now on our Amazon store.
UK Greetings are a greeting card supplier in the UK who have been proud to create products that help people connect, for more than 100 years. Read more About Us.
