Earlier this month, UK Greetings returned to Brand Licensing Europe with two of its brands – the cute character brand, Boofle and the ‘90s iconic favourite, Bubblegum. Held at ExCeL London, BLE is the leading event for the European licensing industry, where brands seeking new licensing opportunities can connect with thousands of retailers, licensees, and manufacturers.
Boofle
Showcasing the brand’s charm and character, the Boofle team invited BLE attendees to step into the magic world of Boofle storybook “Search and Search”, where adventures await and product opportunities inspired by the book’s illustrations came to life across toys, apparel and more.
Razina Laher, Boofle Brand Manager, commented: “BLE provided a fantastic opportunity to showcase the strength and versatility of the Boofle brand across publishing, plush and nursery products. We were delighted by the enthusiasm from industry partners and valued the opportunity to build new relationships and explore licensing opportunities.”
Bubblegum
Building on Bubblegum’s successful launch of greeting cards and gift dressings, and cool collaborations with viral brands like Moonpig and Skinnydip, the brand brought the ‘90s energy back to BLE with new style guides, creating exciting licensing opportunities across sport, wellness, home and lifestyle.
“The response to this year’s stand was amazing. It was awesome to see the love for the latest characters and designs, with Matcha Girlie particularly resonating with folks. Bubblegum celebrates individuality and personality, and the Matcha look is a great example of how we can riff on a current trend in an innovative way with Bubblegum’s distinctive characters, attitudes and voice. It was such a great week, with a constant stream of conversations with both existing and prospective partners so we’re super excited about what comes next!” commented Creative Director, Ben Whittington.
We had an amazing time at the event, watch this space for what’s next from Boofle and Bubblegum.
As a UK greeting card supplier, UK Greetings is passionate about helping people connect, celebrate and share meaningful moments. Read more about us.
