Forward thinking, planning for the future and change are things we can’t avoid yet the majority of us prefer to reminisce about the past and feel nostalgia gives meaning to our lives.
Nostalgia sells, and products, imagery and trends that were popular during a person’s youth influences buying habits for the rest of their lives.
Amanda Miles, Senior Product Manager for Camden Graphics explains: “A retro greeting card design is successful as it’s a 'comfort blanket’, it’s a really positive connection to the past and people, particularly in the current climate, like to remember the better times.”
Recognition is a powerful buying tool, and Camden Graphics, part of the UK Greetings family, offers a variety of retro greeting card ranges which are fun, relatable sends, jogging memories and giving both the sender and recipient an opportunity to reminisce.
Michelle Wood, Product Manager, explains; “we are constantly inspired by nostalgia and just by talking about childhood experiences we can create an entire nostalgic greeting card range.”