Art Greeting Cards

UK Greetings sub brand Camden Graphics, are renowned for their modern, fresh contemporary stylings and simple editorial.

The key area which Camden strives to constantly develop and develop is their art cards, from photographic to classic, and from the works of renowned artists to up and coming illustrators.

Art cards fair well in the market and for Camden the increase in ‘affordable art’ on the high street has lead to enhanced consumer confidence. Where it was previously quite ‘niche’ to own art, changes in trends, tastes and preferences has lead to people happily buying, admiring and enjoying stunning artwork.

Camden prides itself in delivering iconic and poignant pieces in their wonderful greeting card portfolio, especially from Tate, which houses the most prestigious art collections in the world. Camden has held the Tate licence for over 10 years and the popular works from their archives are brought to life in the range of art cards.

Michelle Wood, Product Manager at Camden Graphics explains; “Our unique partnership with the Tate allows us to not only publish well known art from their permanent collection but also to look at contemporary artists working for the Tate in the 21st century”.

As a satellite range from the Tate licence, Camden have launched Alice Melvin an award-winning illustrator inspired by a love of paper and print. Her screen-print imagery is reminiscent of 1950s art; featuring iconic animals, birds, interiors and kitsch patterns. Alice’s quirky style has become an instant hit, winning her the Books Trust’s Best New Illustrator Award 2011 for “Counting Birds” and is sure to be equally as popular in the art cards arena.

Another great example of bringing fabulous British art into the greeting card market is the new Museum of London range.

With images taken straight from the Museum itself this range of art cards captures the spirit, energy and history of the world’s greatest city. Showcasing stunning fine art and photography of the Museum’s most beautiful artifacts and exhibits. This exclusive range highlights the diversity of the Museum’s current collection and also some previously unpublished material.

The Museum offers an incredible mix of wonderful art and fascinating history Amanda Miles, Senior Product Manager at Camden explains: “The majority of the designs will strike a chord with many consumers, through their elegance and beauty. Although a small selection of the black and white images are London landmarks, we believe there is something in this range for the whole country to enjoy.”

With a vast portfolio of stunning artistic pieces from both recognised and up coming artist’s Camden is an established, time-honoured brand for art cards.