Animals are the ongoing stars of greeting card designs and regardless of age, gender or personal interests they’re a lucrative, general send.
Animals represent so many of our human traits without the need for text or explanation have no boundaries, and animal cards can be used in all occasions and sending situations.
Yasmin Rajah, Product Manager at Camden Graphics explains the trick is find relatable animal cards. “It’s the quirky, cute animals people can relate to which work, animals with human characteristics, portraying close human relationships or in unlikely situations.”
As a society we are fixated with giving voices and personalities to animals, our favourite children’s books, films and television shows feature vivacious, animated characters and designed to educate and stimulate us.
The beautiful and captivating illustrations from the best selling book “Guess How Much I Love You”, written by Sam McBratney and illustrated by Anita Jeram have now been brought to life in a range of animal cards. The stunning artworks are derived from the enchanting story which follows two Nutbrown Hares, who through many means try to express their love for one another.
With a renewed love of all things British, woodland animals and birds seem to be emerging into the market, and the ever-increasing focus on the environment has lead to a rise in popularity for endangered species.
Haze Carver, Product Manager at Camden Graphics says; “We have seen a step away from the traditional cats and butterflies, and we seem to be embracing a wider range of delightful animals from dragonflies and Owls to badgers and squirrels.
Camden launched a new range in April called ‘The Wild Life’ by Lee Walsh, a talented British Illustrator. The simple, retro coloured designs feature cute animals with sweet slogans, like a hedgehog asking for a ‘hedgehug’ and a lovable penguin paired with the statement ‘freeze a jolly good fellow’. These animal cards are a trendy, arty and mildly humorous twist on the cutesy animal card, which step away from the traditional themes in animal cards.
With documentaries dedicated to them and that ever popular television advert featuring them, Meerkats have captivated the public and taken the market by storm, however, this year sees the rise of the rodent, and these furry critters are proving a real threat to the Meerkat.
The Guinea Pig Files is a fine example of a range of animal cards where the characters aren’t cute and cuddly, but rather humorous and quirky, with vibrant artwork and fun characters. Similarly, Twisted Whiskers from Hanson White features freakily funny, bug-eyed pets in novelty pop-up, lenticular, badged and sound ‘n’ motion designs, and Beast Wishes from Forget Me Not, literally speaks for itself: these hip and ‘street’ beasties are definitely down with the latest lingo.