Glee Cards

As the Glee phenomenon continues to grow, publisher of greeting cards, UK Greetings announce they have secured the license for the hit television sensation.

Hanson White, part of the UKG family will be the publisher of a range of greeting cards, gift bags and wrap, featuring bold, stylised, fun designs associated with the award winning show.

Ben Cybaniak, Creative Manager at UK Greetings states how excited they are for securing the licence for Glee greeting cards, “It’s great to be working alongside 20th Century Fox with a property so current and popular as this! Glee is such a refreshing look at high-school life, there really is something for everybody.

Targeted at young adults and older teens, the cards really reflect the colourful nature of Glee, fresh, quirky, sweet, bright and bold, but mostly the designs are lots of fun!”

The greeting cards will capture the key attributes of the programme, reflecting self-expression, energy and imagination, the designs tune into the voices of each character. The initial range consists of 16 off square cards at price code 60 and will be available to coincide with the 2nd series launch.

Publisher, UK Greetings will also create bright, bold point of sale, manage the direct marketing and support the line with advertising.

The designs are eye catching and trendy using glitter and foil finishes, and sentiment which has been tailored around each characters catchy, sweet and occasionally sarcastic phrases. 

Ben adds; “There’s great scope with the licence, and UK Greetings plan to keep building the initial range, of 16, by adding age specific, seasonal and higher priced innovative designs, including sound cards which will incorporate all the hits from the series really bringing the range to life”.

With trends and crazes changing year on year in the juvenile market, the industry is constantly kept on its toes having to keep up to speed and up to date with the latest ‘fads’. As a publisher you must capturing what children are tuning into on the television, viewing at the cinema or reading in a book – these are the avenues for gaining sales from cards,

Licences are king for juvenile and continue to perform well in the market. Recognition is the majoring factor in product selection so securing an on trend character for cards is the key to a successful range of designs.

Juvenile greeting cards have always been a popular send and this continues to be the case, but we are now seeing that tween and teen cards are becoming just as sought after. Key themes that attract this audience are humour, style, wit and cheek all the traits of Glee.

The diverse range of characters is the integral success of the show, adults and children alike will openly, or secretly, be able to relate to the cast. This is ideal for companies holding a publisher licence because merchandise, even if its targeted to a specific age, could in fact appeal to a much vaster audience.

UK Greetings are the markets leading direct-to-retail publisher of greeting cards and social expression products.